| Rank | Brand | Listings | Percentage of catalogue |
|---|---|---|---|
| 1 | Casio | 48 | 48.5% |
| 2 | Citizen | 22 | 22.2% |
| 3 | Armani | 6 | 6.1% |
| 4 | Bigotti | 6 | 6.1% |
| 5 | Tissot | 6 | 6.1% |
| 6 | Casio Edifice | 4 | 4.0% |
| 7 | Prestige | 4 | 4.0% |
| 8 | Seiko | 2 | 2.0% |
These figures come from all 99 active listings on WatchBazar as of 8 September 2026. Casio and Citizen together make up 70% of the catalogue, making them the market leaders by a significant margin.
Casio has nearly twice as many listings as Citizen. Three reasons explain this. First, Casio covers a broad price range from Rs 9,000 to Rs 35,500, so it captures multiple segments. Second, Casio watches are reliable, widely available globally, and familiar to Pakistani buyers. Third, the brand has entry-level digital and quartz watches that appeal to budget-conscious buyers, which expands the addressable market.
Casio's median price of Rs 17,750 sits well below the catalogue average, which means Casio captures price-sensitive buyers. The large number of listings reflects real market demand.
Citizen is the premium alternative to Casio. With 22 listings at a median of Rs 48,500, Citizen skews toward automatic movements, refined finishes, and heritage designs. Citizen attracts buyers who have moved beyond entry-level quartz and are willing to spend more for quality and brand heritage.
Citizen and Casio occupy different market tiers. They do not directly compete; they serve different customer segments.
Armani, Bigotti, and Tissot each have 6 listings. This is small enough that individual watches can sway the overall perception of the brand. Armani brings fashion-forward designs. Bigotti brings Italian heritage. Tissot brings Swiss precision.
These brands are available on WatchBazar but not yet dominant. As inventory grows, their position will clarify.
Popularity has two measures: listings (supply) and views (demand). Casio leads on both because it has the most inventory and the most buyers looking. If a brand has many listings but few views, it signals oversupply. If a brand has few listings but high views per listing, it signals strong demand outpacing supply.
On WatchBazar, Casio and Citizen lead on both measures.
No. This ranking measures WatchBazar listings only, not national watch sales. It reflects what sellers have chosen to list on our marketplace and what buyers are looking at. Major national retailers may carry brands that are underrepresented on WatchBazar, or vice versa.
This snapshot is true as of 8 September 2026. Listings and availability change daily.
| Brand | Median asking price | Listings |
|---|---|---|
| Casio | Rs 17,750 | 48 |
| Citizen | Rs 48,500 | 22 |
| Armani | Rs 35,500 to Rs 110,000 | 6 |
| Bigotti | Rs 23,500 to Rs 25,500 | 6 |
| Tissot | Rs 95,000 to Rs 215,000 | 6 |
Casio is the budget leader. Citizen is the premium Japanese-Swiss option. Armani runs Rs 35,500 to Rs 110,000 and Bigotti clusters tightly around Rs 24,000. Tissot reaches the highest price tier above Rs 60,000.
For a deeper dive into how these brands compare on price, read the branded watches price breakdown. For an overview of the full market, see the watch price in Pakistan post.
We rank brands by the count of active, approved listings. This is a supply-side ranking, not a sales ranking or a opinion ranking. We include every brand with at least one listing. The date above is the date the count was true.
This measures WatchBazar listings. It is not a national market ranking, and we do not claim it is one. Figures regenerate on every site build.
Browse the full watch catalogue to see all brands and all listings.
WatchBazar, "Top Watch Brands in Pakistan, Ranked by Listings and Views", 2026-09-08. https://www.thewatchbazar.com/blog/top-watch-brands-in-pakistan/